Client Success Story
SEO Services are Boosting Ski Shop’s Online Revenue 73%
Rocky Mountain Ski and Board had aggressive sales goals. The ski store needed to dramatically increase their revenue and recognized that the majority of shoppers today search and purchase online. In order to meet their targets, they needed to partner with a proven expert in eCommerce SEO, and turned to AIS Media.
Our Action Plan
Skiers and snowboarders across the country start shopping for gear from November and extend through February, Rocky Mountain’s prime sales months. So, the AIS Media SEO team started preparing two seasons early, the summer before.
Rocky Mountain carries more than 70 different ski and snowboard brands, so we identified and optimized the store’s highest-value keywords — those with the highest search volume and with the highest PPC prices.
Across the country, there are countless direct competitors vying for Rocky Mountain’s customers. In order to grow the store’s presence online, we identified several key players and reverse-engineered their on-page SEO strategies. We found several crucial tactics that we brought the website. Then, we brought compliance with Google’s latest SEO standards by correcting a wide range of technical issues. We optimized the content for each brand page, and guided SEO for every product added as we neared peak season.
Our hard work paid off. By the time ski season came around, their high-value keywords were already on page-1. The result was a major lift in organic traffic, which lead to exceeding annual sales projections. Clearly, our SEO program connected Rocky Mountain Ski and Board with ready-to-buy shoppers.
Results We Achieved
We worked to make their PPC campaign more efficient, reducing cost per click 40%.
“Our target revenue for the year is up significantly from last year. AIS Media did a bang-up job!”-Bob Lovett, Owner