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Using customized SEO strategies, our eCommerce SEO services helped a ski shop increase its online sales by 73.23%. Our SEO PPC agency also helped the company increase its site traffic by 77%.
Rocky Mountain Ski and Board had a strong presence in the local Atlanta market, but struggled to reach a broader audience. Recognizing that a large majority of customers today shop and buy ski gear online, Rocky Mountain realized they needed two things:
They chose to work with our SEO PPC agency, which created an SEO strategy targeted at increasing keyword rankings, bringing more traffic, and generating more sales. The outcome was a dramatic increase in Google page #1 SEO rankings and site traffic, which led to a significant increase in online sales in a year-over-year comparison.
What Our Client Started With
Rocky Mountain’s PPC program brought in nearly 80% of its site traffic, organic search brought in less than 30%, and direct traffic only 5-10%.
What Were Their Goals?
They wanted to rank higher in organic search and lower prices in their PPC and SEO campaigns to manage their budget. Being a local business with a brick-and-mortar store, they got plenty of word of mouth, leading to in-store foot traffic, but Atlanta isn’t known for being a ski community. Rocky Mountain wouldn’t have much traffic without professional and strategic eCommerce SEO services.
Why Did They Choose Us?
They chose to work with our SEO PPC agency because of our strong track record of high-performing eCommerce SEO strategies and campaigns that had seen remarkable results for other companies just like Rocky Mountain.
What Did We Do?
Our hard work during the summer months paid off. By the time ski season came around, their high-value keywords were already on page 1. The result was a significant lift in organic traffic, which exceeded annual sales projections by 73%. Implementing this highly-focused SEO strategy connected Rocky Mountain Ski and Board with ready-to-buy shoppers.
The ski store significantly increased its annual revenue, exceeding targets with a 77% increase in organic traffic year-over-year for peak season months with our help. This increase in online presence brought a 73% increase in revenue from organic traffic year-over-year.
SEO PPC agency, AIS Media, has been ranked as a Top SEO, Digital, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. AIS Media has received nearly 80 digital marketing awards in the last eight years.
With extensive experience in Search Engine Optimization (SEO), Content Development, Digital Strategy, Pay-Per-Click (PPC), and Social Media Marketing, AIS Media specializes in managing B2B and B2C digital marketing campaigns to consistently deliver measurable results that help businesses reach their desired outcomes.
Contact us today for a complimentary digital marketing consultation.
