2015 New Content Marketing Rules
In part five of our six-part Digital Marketing Webinar Series our attendees learned how to keep up in 2015 by making the most of content, no matter how it’s used in your organization. Content marketing is vital. You can click through our presentation below! Content marketing has grown to exceed 4.6 Billion, with no signs […]
New Marketing Automation Rules for 2015
In part four of our six part Digital Marketing Webinar Series our attendees learned how marketing automation brings accountability, energy, and provides a new system for success in 2015. So what is marketing automation? In a nutshell, it’s an integrated system for communicating with and nurturing relationships with prospects. At its best, marketing automation is software […]
The Art and Science of Conversion Optimization
Conversion optimization is the “science and art” of testing to maximize the percentage of website visitors that become customers. But it delivers more than the name implies. In fact, it might more accurately be called “strategic marketing optimization,” because it aligns digital and business strategy to a system of metrics, so decisions can be truly data-driven. […]
New Search Marketing Rules
In part two of this seven part Digital Marketing Webinar Series our attendees learned SEO best practices for search engine optimization in 2015. With more and more consumers searching via mobile devices, you need to know what mobile search is and how it impacts your website traffic. There are three “need to knows” when it […]
New Web Design Rules for 2015
Must Know Web Design Best Practices In part one of the six-part Digital Marketing Webinar Series our attendees learned web design best practices to prepare your company’s website for 2015. You can click through our presentation below! So what’s changing? Practically everything. Websites are evolving from being “nice to haves” to essential lead-nurturing tools. Consumers […]
New Rules, New Story: Plugging Into More Effective Digital PR
Public relations has always played a valuable role in the marketing mix, especially for healthcare organizations. Reputation and patient referrals have traditionally been primary marketing tools for driving appointments and procedures. Now that digital marketing is becoming more prominent, many brands and businesses are shifting their focus to digital PR. With the advent of digital […]
Top 6 Content Marketing Strategy Pitfalls for CMOs to Avoid
At practically every digital convention or webinar, everyone’s talking content. “Do you have a content strategy?” “A content matrix?” “Who’s in charge of your content?” It’s time for some content marketing strategy. It’s clear that the wrong content play can erode brand value. At the very least, it leaves money on the table – losing […]
New Digital Strategy Rules: An Executive Roadmap
Have you noticed a recent drop in your website traffic? Are your search engine rankings mysteriously declining? If your website conversions have stalled, or worse, taken a free-fall, then consider this 1-hour webinar a “must-attend” regarding digital strategy. May 2013– Google dropped the big one. Its latest algorithm update (Penguin 2.0) started rolling out. Significant […]
A MUST-READ for Every Marketer: How Social Media Marketing Drives SEO Rankings
Social media has proven highly effective at increasing SEO rankings and driving targeted website traffic. Here’s why your blog is key to an effective social media marketing strategy,
How Auto Dealers Can Leverage Social Media Marketing to Drive Sales
As an automobile dealer today, you have the opportunity to develop a sense of community through social media marketing. Done right, social media marketing will directly help acquire new customers, transform existing customers into raving fans and create an ongoing stream of referral business.
Columbo’s 9 Rules of Social Media Marketing
Much is written today about the importance of engagement in social media. In simple terms, engagement means developing relationships, sustaining them, and then then creating an environment where people feel they trust you enough to want to openly share information. The late Peter Falk’s Emmy award winning character, Lt. Columbo, would have made a modern day social media master.
Forbes Interviews AIS CEO Harpointner Re: "The App For When You Crap"
With the 10 billionth app downloaded from Apple’s App Store and Android developers doing their best to catch up, app makers have to be creative in positioning themselves. Better yet, what they really need to do is identity an entirely new mobile buying constituency like 1-800 Flowers did a few years ago (more on that in a moment). So kudos to AOL on its campaign for its forthcoming Editions app with its, umm, catchy slogan…
Facebook Makes A Splash In The Bathroom
As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.
Gourmet News Blog Entry
10 Killer Social Media Pitfalls Businesses Must Avoid
A properly implemented social media strategy can increases in website visitors, improve customer loyalty, reduce the cost of sales, improve the quality of customer service, boost brand awareness, and increase the lifetime value of customer relationships. However, the pitfalls of an improperly planned, executed and managed social media strategy could easily outweigh the potential benefits. Here are our top ten social media pitfalls to avoid:
Why Interactive Marketing is the Present Trend and Wave of the Future
CEO of AIS Media Thomas Harpointner discusses Interactive Marketing as the new wave of the future.
Bloomberg Interviews AIS Media CEO Thomas Harpointner
Allison Schwartz with Bloomberg interviews Thomas Harpointner, CEO of AIS Media, Inc., regarding “must do’s” that small and medium sized retailers can implement for back-to-school and holiday online retail success in 2009.
As Consumers Become More Savvy More Retailers Are Attracting Customers Online
Atlanta, GA – As students prepare to head back to school, AIS Media, Inc., an award-winning Interactive marketing and web services company, sees more retailers utilize their services to reach customers online.
E-Commerce Essentials for Small Retailers
One of the greenest—and smartest— ways to amp up your marketing strategy this year is to create an online presence, or improve your existing one. Electronic marketing will cut down on your paper trail and increase your return on investment for each dollar you spend…
AIS CEO Reveals the 7 Deadly E-Commerce Sins
By Jennifer LeClaire In their haste to start selling online, many business owners overlook the value of their site design. It’s important to be aware that customers will form an immediate opinion of your company by the look and feel of your website. Your goal is to instill a sense of trust and confidence in […]
