Explore if AIS Media digital marketing programs are right for you.
Rocky Mountain Ski and Board had a strong presence in the local Atlanta market, but struggled to reach a broader audience. Recognizing that a large majority of customers today shop and buy ski gear online, Rocky Mountain realized they needed two things:
They chose to work with AIS Media. Our strategy was targeted at increasing keyword rankings, bringing more traffic, and more sales. The outcome was a dramatic increase in Google page #1 SEO rankings and site traffic, which led to a significant increase in online sales in a year-over-year comparison.
What Did They Start With?
Rocky Mountain had a PPC program that was bringing in nearly 80% of their site traffic, while organic search brought in less than 30% and direct traffic only 5-10%.
What Were Their Goals?
In order to manage their budget, they wanted to rank higher in organic search so they could lower prices in their PPC campaign. Being a local business with a brick-and-mortar store, they got plenty of word of mouth, leading to in-store foot traffic, but Atlanta isn’t known for being a ski community. Without eCommerce SEO, Rocky Mountain wouldn’t have much traffic at all.
Why Did They Choose Us?
They chose to work with AIS Media because of our strong track record of high-performing eCommerce SEO campaigns that had seen remarkable results for other companies just like Rocky Mountain.
What Did We Do?
Our hard work during the summer months paid off. By the time ski season came around, their high-value keywords were already on page 1. The result was a major lift in organic traffic, which led to exceeding annual sales projections by 73%. Implementing this highly-focused SEO program connected Rocky Mountain Ski and Board with ready-to-buy shoppers.
The ski store reached a significant increase in their annual revenue, exceeding targets. AIS achieved a 77% increase in organic traffic year-over-year for peak season months. This increase in online presence brought a 73% increase in revenue from organic traffic year-over-year.
SEO company, AIS Media, has been ranked as a Top SEO, Digital, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. AIS Media has been recognized with nearly 80 digital marketing awards in the last eight years.
With extensive experience in Search Engine Optimization (SEO), Content Development, Digital Strategy, Pay-Per-Click (PPC), and Social Media Marketing, AIS Media specializes in managing B2B and B2C digital marketing campaigns to consistently deliver measurable results that help businesses reach their desired outcomes.
Contact us today for a complimentary digital marketing consultation.
