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Biotheranostics aims to raise online awareness of their life-saving products and amplify the volume of leads generated through PPC advertising. AIS Media was able to increase leads from paid search marketing by an incredible 1,260% with a lead reduction cost of 87%.
Biotheranostics, a San Diego-based cancer diagnostics company, aims to connect cancer survivors and physicians with their cancer diagnostic products. Recognizing that both survivors and physicians frequently use search engines to research best treatment options, the company reached out to AIS Media for a better PPC strategy.
Google Pay-Per-Click (PPC) management is a significantly different process than search engine optimization (SEO). The priority ranking factors in PPC success are:
AIS Media’s strategy focused on increasing the Quality Score of the PPC ads across 3 separate campaigns for Biotheranostics’ 2 major cancer diagnostic products. With multiple ad groups (one with over 25 separate groups), AIS Media was able to provide significantly higher exposure, while reducing PPC cost.
We worked to make their PPC campaign more efficient, reducing cost per click 40%.
AIS Media helped Biotheranostics improve their paid search campaign by improving cost per conversion by 87%.
SEO company, AIS Media, has been ranked as a Top SEO, Digital, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. AIS Media has been recognized with nearly 80 digital marketing awards in the last eight years.
With extensive experience in Search Engine Optimization (SEO), Content Development, Digital Strategy, Pay-Per-Click (PPC), and Social Media Marketing, AIS Media specializes in managing B2B and B2C digital marketing campaigns to consistently deliver measurable results that help businesses reach their desired outcomes.
Contact us today for a complimentary digital marketing consultation.
