Better PPC Strategy Amplifies Leads, Cuts Cost

Client Success Story: Biotheranostics

Our Action Plan

Biotheranostics, the San Diego-based cancer diagnostics company, aims to connect cancer survivors and physicians with their cancer diagnostic products. Recognizing that both survivors and physicians frequently use search engines to research best treatment options, the company reached out to AIS Media for a better PPC strategy that would help to raise online awareness of their life-saving products and amplify the volume of leads generated through Pay-Per-Click (PPC) management.


Google Pay-Per-Click (PPC) management is a significantly different process than search engine optimization (SEO). The priority ranking factors in PPC success are:

  • Keyword research
  • Ad creation
  • Bid optimization

AIS Media’s strategy focused on increasing the Quality Score of the PPC ads across 3 separate campaigns for Biotheranostics’ two major cancer diagnostic products. With multiple ad groups (one with over 25 separate groups), AIS Media was able to provide significantly higher exposure, while reducing PPC cost.

Results We Achieved

  • 1,260% increase in PPC leads
  • 87% lead cost reduction


“Our products have exceeded sales projections month over month! We attribute our lead generation success to AIS Media’s search marketing team.”
– Justin Nguyen, Marketing Manager at Biotheranostics.

To learn how our PPC strategy can help your business, please contact us.

Project Details

PPC Strategy
Lead Generation

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