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Biotheranostics relied on our professional Google PPC management. Specifically, our PPC and SEO campaigns increased leads by an incredible 1,260% with a lead reduction cost of 87%.
The cancer diagnostic company aimed to raise online awareness of its life-saving products and amplify the volume of leads generated through Google PPC advertising (paid search marketing). However, it needed our expert digital marketing help.
Biotheranostics, a San Diego-based cancer diagnostics company, aims to connect cancer survivors and physicians with its cancer diagnostic products. Recognizing that both survivors and physicians frequently use search engines to research best treatment options, the company reached out to ur digital marketing agency for a better Google PPC strategy.
Google PPC management (Google Pay-Per-Click management) significantly differs from search engine optimization (SEO). The priority ranking factors in PPC success are:
AIS Media’s digital strategy focused on increasing the Quality Score of the ads across 3 separate PPC and SEO campaigns for Biotheranostics’ 2 major cancer diagnostic products. With multiple ad groups (one with over 25 separate groups), AIS Media was able to provide significantly higher exposure, while reducing PPC cost.
Our digital marketing experts worked to make Biotheranostics’ PPC and SEO campaigns more efficient, reducing the cost per click by 40%.
AIS Media helped Biotheranostics improve its PPC and SEO campaigns by improving the cost per conversion by 87%.
SEO company, AIS Media, has been ranked as a Top SEO, Digital, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. AIS Media has received nearly 80 digital marketing awards in the last eight years.
With extensive experience in Search Engine Optimization (SEO), Content Development, Digital Strategy, Pay-Per-Click (PPC), and Social Media Marketing, AIS Media specializes in managing B2B and B2C digital marketing campaigns to consistently deliver measurable results that help businesses reach their desired outcomes.
Contact us today for a complimentary digital marketing consultation.
