Debunking SEO and PPC Myths: What Really Drives Conversions
Let’s explore the impact of SEO and PPC campaigns, dispel prevalent myths, and identify the true indicators of success. The Role of SEO and PPC There are two key strategies for driving website traffic and boosting conversions: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Understanding the role of SEO and PPC in digital marketing, […]
5 Digital Marketing Trends to Drive Success in 2024
Let’s dive into the top digital marketing trends that will significantly impact your business in 2024. Whether you market a midsized company or a funded start-up, staying ahead of the curve is crucial to remain competitive in today’s fast-paced digital landscape. From emerging technologies to digital marketing channel changes, we’ll outline the key trends that […]
SEO Strategies for Business Owners: Google’s SGE and its Impact on SEO
Are you a business owner aiming to attract customers through high Google search rankings? Quality content that addresses user queries is key. At AIS Media, our experienced team specializes in SEO strategies that drive top search engine rankings, boosting traffic, leads, and sales. Amid the dynamic digital landscape, Google’s Search Generative Experience (SGE), is a game-changer. […]
Social Media Marketing: Musk and Twitter vs Zuck and Facebook. Who Will Win?
The billionaire boys will be fighting it out in a cage fight at an unconfirmed location. Elon Musk, who owns Tesla, SpaceX, and most recently Twitter, as well as Mark Zuckerberg, who founded Meta (formerly Facebook), which also owns Instagram and WhatsApp. Although Ultimate Fighting Championship (UFC) president Dana White’s assertion that “both guys are […]
How to Get More Positive Customer Reviews (and Why it Matters)
When you think about your company’s digital strategies, you consider initiatives that center around your brand’s best digital marketing practices and social media campaigns. While those significantly increase brand awareness and improve sales, business reviews are another critical tool that generates customer engagement and support. 90% of potential customers read these reviews when determining which companies to patronize, which […]
How to Optimize Your Content for Voice Search Using Local SEO Strategies
With technology always at our fingertips, we live in a world where convenience is paramount. Whether we are on-the-go or trying to multi-task at home, we have become extremely reliant on using voice search through mobile personal assistants and smart speakers like Siri and Alexa to get the answers we want without having to lift […]
SEO Strategies: Boost Rankings and Site Traffic with Google Discover
The digital world is constantly evolving with new marketing techniques always waiting to be discovered. Because of the ever-changing technology that affects how websites rank on Google, business owners can feel lost on how to keep up and make sure they receive maximum visibility. To get your business in front of the right audience, you […]
Digital Marketing Strategies to Reopen Your Business
As our country begins to re-open, effective digital marketing strategies not only help your business survive but thrive as many competitors continue to struggle with the challenge. Customers already understand and expect your business will be operating differently. However, they still expect clear, concise communications that set expectations. Digital Marketing Strategies Guide The main goals […]
SEO Strategies: Top 5 Google My Business SEO Hacks for Higher Rankings
Google Business Profile (GBP) is one of the most prominent ways to supercharge your company’s search engine optimization (SEO) and online visibility. If your business has a Google Business account and you’re ready to take it to the next level, here is a list of some top SEO strategies for marketing using Google Business to […]
SEO Experts Look into the Future with Top 2020 SEO Trends
The SEO landscape is forever changing and SEO experts are constantly looking ahead for future trends. As each new year approaches, it’s beneficial to brush up on your SEO skills to ensure that you’re up-to-date and your business isn’t falling behind in the competition. What was last year’s top SEO skills and tactics may not […]
Digital Marketing Company AIS Media Hosts the 2019 Bubbles Benefit
As summer comes to an end, we’re rolling out the red carpet to invite the city to join us for a night of celebration and fun at Atlanta’s most upscale and exciting after-work social event. The team at Atlanta’s top digital marketing company, AIS Media is excited to see you there. The Bubbles Benefit is […]
SEO Consulting: 7 Reasons UpCity Ranked AIS Media “Top 1% in North America”
It gives the entire SEO consulting team at AIS Media tremendous pride to be recognized with a prestigious 2019 UpCity Excellence Award. It’s a special honor because over 33,000 agencies were analyzed and scored. Only the top 1% of agencies in North America were awarded with an Excellence Award. The UpCity rating was developed as […]
SEO Experts List Top 10 Essential Google Ranking Factors for SEO Success
Google’s Search algorithms are continually refined. Keeping on top of them can be a daunting, time-consuming task. At AIS Media, our SEO experts know because it’s what our team does every day. The Google algorithms utilize over 200 rankings factors to sort through the hundreds of billions of web pages in its search index to […]
Florida 2 Google Update March 2019 – “This One Is Important and Big”
[Updated 3/28/2019] BREAKING NEWS: On 12th March, Google confirmed that it had once again updated its core algorithm after experts noticed changes in worldwide Google search indexes. The Florida 2 Google update may send small and large businesses nationwide rushing to alter their SEO strategies. Dubbed the “March 2019 Core Algorithm Update” or “Florida 2”, […]
SEO Agency Top SEO Tips and Tricks to Grow Your Business
For many business owners, SEO is a vital long-term investment to grow their business, and that is why people enlist the help of SEO experts. When executed properly, SEO can attract new customers through high placement on Google search results. So if your business can’t be found using relevant search terms, your competitor is likely […]
Top 5 Web Design Tricks for Marketers To Boost Website Conversion Rates
Maximizing website conversion rates remains one of the single biggest challenges for marketers today. Effective SEO and PPC can significantly increase website traffic. But raking high on search engines and driving website traffic is just the first step. Your site needs to keep visitors’ attention, convey the value of your offer and compel them to […]
Top 7 Make-or-Break Questions to Ask When Hiring an SEO Agency and 3 Costly Pitfalls to Avoid
Hiring the right SEO agency can rank among one of the top business decisions you’ll make. The right SEO agency can help your business dominate search engine rankings and drive an ongoing stream of highly targeted traffic to your website at zero cost per click. Hiring the wrong SEO agency however, can cost you severely. […]
The Top 3 SEO Mistakes Contractors Make: No 3. Costs Them Big Business
Do you know how many potential customers in your area are searching for roofing companies, deck and patio builders, fence installers, kitchen and bathroom contractors and home service companies right now?
Combine Atlanta SEO Services and a PPC Program for Better Results
So many marketers see SEO and PPC management as two separate strategies yet they share the very same goal: drive quality traffic to your website. Whether it is social media, Yahoo!, Bing, or AdWords, PPC can be enlightening for clients. Combining Atlanta SEO services and PPC techniques ensures double the exposure to a target audience […]
10 Ways to Convert More Prospects Into Customers
Looking for simple, straight-forward steps to convert more prospects into customers? This infographic, which is based on a well-researched study, outlines 10 ways to get more customers using social psychology.
