Top 10 Search Marketing Trends for 2018
Search marketing is ever-evolving. New technology shapes consumer behavior, impacting the way people search for products and services. Search engines respond to consumer behavior multiple times per day with upgrades to their platform. In order to grow your business through search, it is imperative to understand how these trends will impact the future and get […]
Social Media or Search Engine Marketing: Which Is Best For My Business?
As digital marketers, we’re often asked to provide our expert opinions on the best place to spend your marketing dollar online. If leveraged effectively, there are many fundamental characteristics of social media and search engine marketing that can bring good traffic to your site. But, what works for one business may not work for another, […]
5+ Hidden Features in New AdWords that Could Boost Your PPC Management
Staying on top of AdWords updates gives you an advantage in PPC management, a competitive arena for businesses. Even a slight edge can save you money and allow you to get the most out of your budget. This year Google announced a complete makeover to the AdWords platform. Many features are reskinned and repackaged to […]
How Long Does It Take to Rank on Google?
One of the most common questions we hear from our current and potential clients is “How long it will take for my website and blog posts to rank on Google?”, specifically to reach the coveted first page, or “Top 10” rankings on Google through SEO. The answer to that question depends on a number of […]
How a High-Performance SEO Program Helped Propel Imaging Company to #1 in Southeast
American Health Imaging (AHI) needed to amplify online brand awareness and drive patient demand for its premier MRI, CT scan, X-ray, and PET imaging services. AHI recognized that securing page-1 organic Google rankings was critical to this success. They needed a digital marketing partner with proven medical and healthcare marketing experience, so, they turned to […]
Is Site Speed Dragging Your Rankings Down? 10 Ways to Improve Site Speed
Since 2010, Google has said site speed is a factor that affects your search rankings. In a mobile-first world, users expect an instantaneous response, therefore demanding businesses to improve site speed. The consensus now is that if you have a slow site, you’re not going to rank well on search engines. The challenge for all […]
Local SEO Spotlight: Introducing Google Posts
After much anticipation, Google Posts is now available to all small businesses via Google Business. Google Posts will appear in both Google search and maps results. Are you utilizing this free and easy to use platform as part of your local SEO? How about your competitors? Local business owners may now use Google Posts as […]
5 Ways to Improve Your SEO Content Writing
SEO content writing. Whether it’s copy and images, PDFs, or whitepapers, it’s the one thing that all websites need in order to attract visitors. It’s also the one thing that everyone thinks they can do on their own. After all, how hard is it to write a few hundred words or load an image to […]
5 Steps to Boost SEO Rank and Get More Customers
Need more customers? Getting your business found on search engines by your target customers at the precise moment they’re searching for what you offer is one of the most effective ways to drive site traffic and revenue growth. Research proves that 89.92% of people click on links on the first page of Google search results. Competition for […]
SEO and PPC Services Work Better Together to Boost ROI
Many marketers see PPC and SEO services as two separate strategies, yet they share the very same goal: drive quality traffic to your website. Combining effective SEO PPC management ensures increased online exposure to your target audience, leading to a boost in conversions of almost 200%, according to Search Engine Watch. The most powerful website traffic-generating approaches are organic and paid […]
1,260% Increase in Pay Per Click Leads in 6 Months for Biotheranostics
“Our products have exceeded sales projections month over month! We attribute our lead generation success to AIS Media’s search marketing team”, said Justin Nguyen, Marketing Manager at Biotheranostics. In the first 6 months of working with AIS Media, leads generated through Pay Per Click (PPC) increased by 1,260%. During the same period, AIS Media also reduced […]
Top 10 Ways Businesses Can Benefit from Using Twitter [Infographic]
You may already know how popular Twitter is among celebrities and athletes. But Twitter can also also be used as a powerful tool for companies and brands to stay connected with their customers, employees, and business partners — if it’s used properly.
Google Fred Is Confirmed: 5 Tips to Protect Your Keyword Rankings
Imagine how much money your business would lose if you lost half of your site traffic over night, because of a Google Algorithm update you didn’t know about. Staying informed on Google activity is a sure-fired way to succeed on the search engines. On average, Google updates its algorithm three times each day, that is […]
5 PPC Management Tips That Will Maximize Your ROI on Pay-Per-Click Advertising
Are you spending too much on PPC advertising? AIS Media has 5 PPC tips for your business to reduce your cost per acquisition and maximize your ROI.
5 Digital Marketing Tips to Drive Business Growth in 2017
A key part of driving business growth is digital marketing, which delivers measurable ROI. AIS Media shares top digital marketing tips for 2017.
What SEO Strategies are Going to be Big In 2017?
Google’s algorithms are constantly changing, and it takes a lot of work to stay on top of new trends and SEO strategies. You have to expand SEO services to stay optimized. We’re expecting a lot of changes in 2017, but you can get started early on leading the way in the digital space. AIS Media […]
Practical SEO Trends and Key Takeaways From Previous Years
With all of the recent Google algorithm changes, our search marketing team at AIS Media would like to recap the past few years’ top SEO trends as well as offer a look into the future. SEO Trends In Review: The Mobile-Friendly Algorithm Update Quite possibly the most widely-discussed SEO factor shift of the past several […]
SEO Trends for 2017: Why Voice Search and Mobile Could Be Big
Google is forever changing the SEO landscape with features like Voice Search, Accelerated Mobile Pages, and Machine Learning/Google Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging SEO trends? And what’s the impact on mobile and the digital marketing funnel? As part of our continued commitment to provide […]
AIS Media Talks Digital Marketing Innovation on Business Radio X
If your company has decided to engage in SEO, then you’ve taken a big step toward increasing your web traffic, increasing leads and sales, and making your web presence much stronger. SEO services are a powerful force in the marketing world, but there are lots of things to consider once you’ve decided to take that […]
SEO Services Help Atlanta Deck Builder Achieve Record-Breaking Year
Is there a direct correlation between increased Google page #1 SEO rankings, site traffic and conversions? For Atlanta Decking and Fence, January – June represents high season. To prepare, our SEO team started a robust program of Atlanta SEO services in October. We identified and optimized the website around the highest-value keywords — those with the […]