SEO Is Dead – Long Live SEO
For years in the SEO world, we’ve watched a curious trend unfold: Every few months or so, SEO is pronounced unequivocally dead! Toss out your keywords. Abandon your search term maps. Clearly SEO has been replaced by public relations/social media/big data – you name it. And yet even as detractors dance on SEO’s supposed grave, […]
5 Critical Facts to Know About Google’s New Mobile-Friendly Website Algorithm Update
On April 21, 2015 Mobilegeddon took over. Google’s new mobile-friendly website algorithm will now favor sites in organic search rankings that pass the “mobile-friendly test.” If you notice a sudden decline in website traffic and you’re uncertain if your site is properly optimized, AIS Media’s website performance analysis and report can help. For a limited time, AIS […]
The Shift for Driving Search Marketing Success
In the final webinar of the Transformation 2015 series, we explored “The Shift for Driving Search Marketing Success.” With more and more consumers searching via mobile devices, you need to know what mobile search is and how it impacts your website traffic. Search marketing goals for both B2B and B2C have evolved from increasing search […]
Mobile First Digital Marketing
In part three of our four part webinar series, Transformation2015, we explored “Mobile First Digital Marketing.” There’s been a lot of talk recently about “mobile-first,” and rightfully so. Customers have a longstanding and well-documented love affair with their mobile devices. As customers become more comfortable using mobile, their purchasing behaviors are becoming more fluid. They’re […]
Top 6 Mobile Marketing Strategy Dos and Don’ts
Rising from a small rumbling just a few years ago, mobile marketing has now grown into the latest golden ticket to online marketing success. Mobile devices are now delivering more than 50 percent of the organic search traffic across Google, Yahoo, and Bing – and you can rest assured your competitors are baking mobile marketing […]
The New Content Marketing Blueprint
In part two of our four part webinar series, Transformation2015, the “The New Content Marketing Blueprint,” attendees learned the essential elements to drive traffic, leads and sales through content marketing. Do you have a content marketing strategy in place for 2015? You should! Let’s take a look at the big picture. There are major shifts […]
Top Digital Marketing Trends
In part one of the four-part webinar series, Transformation2015, the “Top Digital Marketing Trends for 2015,” attendees learned the biggest digital marketing trends, techniques, and technologies driving business performance this year. How well are you preparing to outsmart your competition in 2015? Here are the five key trends. Must-know Digital Marketing Tactics to Outsmart Your […]
New Social Media Rules
In part six of our six part Digital Marketing Webinar Series our attendees learned how to keep up in 2015 by amplifying social media content. What’s driving the appetite for social? Customers are tired of being “sold.” They’re tuning out television, tossing direct mail and saying “no” to telemarketing. 91% of users are opting out […]
2015 New Content Marketing Rules
In part five of our six-part Digital Marketing Webinar Series our attendees learned how to keep up in 2015 by making the most of content, no matter how it’s used in your organization. Content marketing is vital. You can click through our presentation below! Content marketing has grown to exceed 4.6 Billion, with no signs […]
New Marketing Automation Rules for 2015
In part four of our six part Digital Marketing Webinar Series our attendees learned how marketing automation brings accountability, energy, and provides a new system for success in 2015. So what is marketing automation? In a nutshell, it’s an integrated system for communicating with and nurturing relationships with prospects. At its best, marketing automation is software […]
The Art and Science of Conversion Optimization
Conversion optimization is the “science and art” of testing to maximize the percentage of website visitors that become customers. But it delivers more than the name implies. In fact, it might more accurately be called “strategic marketing optimization,” because it aligns digital and business strategy to a system of metrics, so decisions can be truly data-driven. […]
New Search Marketing Rules
In part two of this seven part Digital Marketing Webinar Series our attendees learned SEO best practices for search engine optimization in 2015. With more and more consumers searching via mobile devices, you need to know what mobile search is and how it impacts your website traffic. There are three “need to knows” when it […]
New Web Design Rules for 2015
Must Know Web Design Best Practices In part one of the six-part Digital Marketing Webinar Series our attendees learned web design best practices to prepare your company’s website for 2015. You can click through our presentation below! So what’s changing? Practically everything. Websites are evolving from being “nice to haves” to essential lead-nurturing tools. Consumers […]
New Rules, New Story: Plugging Into More Effective Digital PR
Public relations has always played a valuable role in the marketing mix, especially for healthcare organizations. Reputation and patient referrals have traditionally been primary marketing tools for driving appointments and procedures. Now that digital marketing is becoming more prominent, many brands and businesses are shifting their focus to digital PR. With the advent of digital […]
Top 6 Content Marketing Strategy Pitfalls for CMOs to Avoid
At practically every digital convention or webinar, everyone’s talking content. “Do you have a content strategy?” “A content matrix?” “Who’s in charge of your content?” It’s time for some content marketing strategy. It’s clear that the wrong content play can erode brand value. At the very least, it leaves money on the table – losing […]
New Digital Strategy Rules: An Executive Roadmap
Have you noticed a recent drop in your website traffic? Are your search engine rankings mysteriously declining? If your website conversions have stalled, or worse, taken a free-fall, then consider this 1-hour webinar a “must-attend” regarding digital strategy. May 2013– Google dropped the big one. Its latest algorithm update (Penguin 2.0) started rolling out. Significant […]
A MUST-READ for Every Marketer: How Social Media Marketing Drives SEO Rankings
Social media has proven highly effective at increasing SEO rankings and driving targeted website traffic. Here’s why your blog is key to an effective social media marketing strategy,
Facebook Makes A Splash In The Bathroom
As Facebook, social media and mobile usage continues its explosive growth, AIS Media asked people a rather personal question: do you ever use Facebook on your mobile device while you’re in the bathroom? According to the results, nearly one-third (27 percent) of survey respondents say “yes”.
10 Killer Social Media Pitfalls Businesses Must Avoid
A properly implemented social media strategy can increases in website visitors, improve customer loyalty, reduce the cost of sales, improve the quality of customer service, boost brand awareness, and increase the lifetime value of customer relationships. However, the pitfalls of an improperly planned, executed and managed social media strategy could easily outweigh the potential benefits. Here are our top ten social media pitfalls to avoid:
AIS CEO Reveals the 7 Deadly E-Commerce Sins
By Jennifer LeClaire In their haste to start selling online, many business owners overlook the value of their site design. It’s important to be aware that customers will form an immediate opinion of your company by the look and feel of your website. Your goal is to instill a sense of trust and confidence in […]
