New Web Design Trends for Driving Business Growth in 2016
Web design. We’re all familiar with the term but the discipline continues to grow, and evolve, and is now ubiquitous with all things. It’s important to dissect web design trends to see their impact. As web design trends have evolved, designers, marketers, and content developers have needed to address not only new technologies but new […]
Social Media Trends
In the world of social media, there is one thing we can most certainly agree upon. Change is consistent. Hundreds of new platforms are being created every year, consumer behavior trends are evolving every day and Facebook users alone like over 4 million posts per minute! Nine out of 10 companies are now active on […]
SEO Guide: The Science Behind Keyword Selection
Last month we discussed keyword mapping. This month we would like to extend that discussion about how keywords are the driving force behind all effective internet searches. How you rank in Google has become critical to your company’s online success. During “The Science Behind Keyword Selection” webinar, an SEO guide for digital marketing professionals, attendees […]
The Key To Maximum ROI: Keyword Mapping
During “The Key To Maximum ROI: Keyword Mapping,” an SEO guide for healthcare marketers webinar, attendees learned what to do beyond selection of keywords and what specifically to do regarding mapping relevant and topical keywords to each landing page for best practices and user experience in order to achieve search-marketing success. Keyword Mapping The webinar focused […]
Top 3 SEO PPC Management Strategies to Know
With a successfully operated campaign utilizing proper SEO PPC management strategies, we can ensure we’re reaching the right audience and providing them with the right marketing message. In recent years, search marketing has changed how digital marketing agencies serve their target audience. Now, with pay-per-click and organic search marketing, we can attract highly targeted potential […]
Search Marketing Success Blueprint
Search marketing is at the top of the list when it comes to emerging digital trends. The search marketing success blueprint presentation focused on how to use our Atlanta SEO services to increase opportunities for marketers. Atlanta SEO Services Achieve Atlanta Search Marketing Success in a 5-Step Plan 1. Effective Strategy Development Plan out your […]
Attract and Convert New Patients through Social Media Marketing
We know social media has drastically changed the way we communicate, but just how important is social media marketing for healthcare organizations? Social media has become an increasingly important channel for the healthcare marketers to attract and retain patients. It is an integral tool for marketing and customer service relations. In fact, 41 percent of […]
Mobile Search for Medical Marketers
With more and more patients searching online before visiting a doctor, medical marketers need to know what mobile search is and how to leverage it. Part 1 of the Attract and Convert Patients webinar series, “Mobile Search for Medical Marketers,” focused on the four key takeaways for mobile search in 2015. The Big Shift in […]
Mobile-Friendly SEO Strategies for Atlanta Search Marketing
Understand the key takeaways from AIS Media’s webinar on driving Atlanta search marketing success in the competitive landscape.
SEO Is Dead – Long Live SEO
For years in the SEO world, we’ve watched a curious trend unfold: Every few months or so, SEO is pronounced unequivocally dead! Toss out your keywords. Abandon your search term maps. Clearly SEO has been replaced by public relations/social media/big data – you name it. And yet even as detractors dance on SEO’s supposed grave, […]
5 Critical Facts to Know About Google’s New Mobile-Friendly Website Algorithm Update
On April 21, 2015 Mobilegeddon took over. Google’s new mobile-friendly website algorithm will now favor sites in organic search rankings that pass the “mobile-friendly test.” If you notice a sudden decline in website traffic and you’re uncertain if your site is properly optimized, AIS Media’s website performance analysis and report can help. For a limited time, AIS […]
The Shift for Driving Search Marketing Success
In the final webinar of the Transformation 2015 series, we explored “The Shift for Driving Search Marketing Success.” With more and more consumers searching via mobile devices, you need to know what mobile search is and how it impacts your website traffic. Search marketing goals for both B2B and B2C have evolved from increasing search […]
Mobile First Digital Marketing
In part three of our four part webinar series, Transformation2015, we explored “Mobile First Digital Marketing.” There’s been a lot of talk recently about “mobile-first,” and rightfully so. Customers have a longstanding and well-documented love affair with their mobile devices. As customers become more comfortable using mobile, their purchasing behaviors are becoming more fluid. They’re […]
Top 6 Mobile Marketing Strategy Dos and Don’ts
Rising from a small rumbling just a few years ago, mobile marketing has now grown into the latest golden ticket to online marketing success. Mobile devices are now delivering more than 50 percent of the organic search traffic across Google, Yahoo, and Bing – and you can rest assured your competitors are baking mobile marketing […]
The New Content Marketing Blueprint
In part two of our four part webinar series, Transformation2015, the “The New Content Marketing Blueprint,” attendees learned the essential elements to drive traffic, leads and sales through content marketing. Do you have a content marketing strategy in place for 2015? You should! Let’s take a look at the big picture. There are major shifts […]
Top Digital Marketing Trends
In part one of the four-part webinar series, Transformation2015, the “Top Digital Marketing Trends for 2015,” attendees learned the biggest digital marketing trends, techniques, and technologies driving business performance this year. How well are you preparing to outsmart your competition in 2015? Here are the five key trends. Must-know Digital Marketing Tactics to Outsmart Your […]
New Social Media Rules
In part six of our six part Digital Marketing Webinar Series our attendees learned how to keep up in 2015 by amplifying social media content. What’s driving the appetite for social? Customers are tired of being “sold.” They’re tuning out television, tossing direct mail and saying “no” to telemarketing. 91% of users are opting out […]
2015 New Content Marketing Rules
In part five of our six-part Digital Marketing Webinar Series our attendees learned how to keep up in 2015 by making the most of content, no matter how it’s used in your organization. Content marketing is vital. You can click through our presentation below! Content marketing has grown to exceed 4.6 Billion, with no signs […]
New Marketing Automation Rules for 2015
In part four of our six part Digital Marketing Webinar Series our attendees learned how marketing automation brings accountability, energy, and provides a new system for success in 2015. So what is marketing automation? In a nutshell, it’s an integrated system for communicating with and nurturing relationships with prospects. At its best, marketing automation is software […]
The Art and Science of Conversion Rate Optimization (CRO)
Boosting Business Success with Conversion Rate Optimization (CRO) Conversion Rate Optimization (CRO) is both a science and an art —a strategic process of testing and refining website elements to maximize the percentage of visitors who convert into customers. But CRO is more than just improving conversion percentages; it’s about aligning digital and business strategy with data-driven […]