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In order to meet lead goals, a medical supply company trusted our digital marketing agency’s B2B SEO strategies to revamp their PPC and SEO campaigns to leverage the site’s organic rankings. The power of professional, strategic SEO PPC services is clear.
Carolina Liquid Chemistries, a tech company specializing in medical devices, needed a consistent pool in which to drive leads. Their website offers resources and product comparisons that assist their sales funnel, but they lacked the qualified web traffic to drive the number of leads needed to expand their business.
The Outcome: Within 90 days of professional SEO strategies, the client’s website had stronger organic rankings, which resulted in increased web traffic and leads – all while reducing PPC cost to acquire leads by 75%.
Our Atlanta SEO agency began their strategic process by researching high-intent keywords to produce more web traffic and leads. These keywords represent search queries used by targeted decision-makers in the tech company’s industry and can significantly increase site traffic.
The SEO PPC services team chose keywords that searchers commonly seek to help boost their company’s organic growth. The team’s effective B2B SEO strategies consider how consumers use search engines to research options and the deciding factors motivating their decisions to lead these consumers to the client.
Carolina Chemistries’ highly specialized products required keywords representative of their products’ SKUs as well as broader product categories to maximize exposure. Like many tech companies, Carolina Chemistries had a massive number of pages and innovative products but there wasn’t enough content on the products for Google to pick up on.
Google reads copy and keywords. In order to rank for Google and have their company found by the right consumers, the site needed more organic copy.
Historic AdWords Performance Overview
Our SEO PPC services team researched high-intent keywords and created content surrounding Carolina Chemistries and their products to help them rank on Google. Then, we updated their product pages, added organic copy and videos to help drive their site higher in SEO rankings. Google requires keyword-centric organic content (including copy, imagery, and videos) to understand and index the authority of the site to its keyword relevancy.
During the keyword discovery phase, our paid search management team performed a technical audit to uncover site errors that would impede progress on organic rankings. They ran a thorough technical SEO audit and scheduled fixes to ensure the site was not penalized by Google.
Following technical fixes, the paid search management team then leveraged keyword research to guide optimization of page content and internal links. This process also required SEO copywriting for keywords not represented on the site. Our search optimization and Google PPC research found which keywords and ads were likely to convert, and which were spending excessively. Based on this insight, they performed the strongest in developing keyword-targeted ads and landing pages.
The keyword optimization process not only improved organic search rankings but also boosted PPC quality scores. These scores allowed the PPC and SEO campaigns to bid less to rank higher in paid search results, which lowered the tech company’s cost while greatly increasing their leads and dramatically improving overall visibility.
After the execution of PPC and SEO campaigns, our B2B SEO strategies had incredible results to show in only 90 days.
Increased exposure under paid and organic search results for high-intent keywords was the first step in meeting Carolina Chemistries’ goals. A 450% increase in organic page #1 keywords meant the company no longer had to pay for every lead.
The increased visibility on high-intent keywords had a direct correlation with gains on organic traffic. Increasing organic traffic by 27.95% allowed Carolina Chemistries to offer their product comparisons and resources to better position themselves against the competition.
Initial results from our B2B SEO strategies exceeded lead projections with a whopping increase of 67.11% in only 90 days. Today, the company gains long-term value from its combined PPC and SEO campaigns.
SEO company, AIS Media, has been ranked as a Top SEO, Digital, and Social Media Marketing Agency by Clutch.co and among the “Top 1% of digital marketing agencies in the U.S.” by UpCity. AIS Media has been recognized with nearly 80 digital marketing awards in the last eight years.
With extensive experience in Search Engine Optimization (SEO), Content Development, Digital Strategy, Pay-Per-Click (PPC), and Social Media Marketing, AIS Media specializes in managing B2B and B2C digital marketing campaigns to consistently deliver measurable results that help businesses reach their desired outcomes.
Contact us today for a complimentary digital marketing consultation.
