Companies such as Adidas, Nike, Hilton, Men’s Wearhouse, Whole Foods, Guinness, Jack Daniels, and Ray-Ban use PromoMatting’s custom logo mats to promote their brand at retail entrances, in front of displays, and at the point of purchase.

For over 40 years, PromoMatting has been manufacturing customized mats. They dedicate themselves to helping companies gain brand awareness and sales with eye-catching, durable custom logo mats. Through a targeted SEO and content strategy, we aimed to help PromoMatting reach more high-value brands than ever before. Thus, we intended to achieve top search engine rankings for the most relevant industry keywords, discovered by keyword research and competitive analysis.

The first step was to perform a comprehensive technical SEO analysis on PromoMatting’s newly launched website and then make numerous improvements to the code, multimedia, and content. These improvements helped ensure that Google could not only read the site but also that it didn’t see any technical errors hindering our progress with keyword rankings. We then incorporated PromoMatting’s high-value keywords throughout the site’s on-page content, created an off-site link-building plan, and submitted SEO copywriting recommendations.

A big part of our SEO content services was ensuring that Google’s best practices were applied to all website pages, titles, tags, and content. We also guided SEO content development so that each target keyword had its own specific landing page or blog post. This one-to-one keyword targeting helps serve the company’s audience the content they need and provides the search engines with a clear picture of what PromoMatting offers.