5 Digital Marketing Tips to Drive Business Growth in 2017
A key part of driving business growth is digital marketing, which delivers measurable ROI. AIS Media shares top digital marketing tips for 2017.
AIS Media Talks Digital Marketing Innovation on Business Radio X
If your company has decided to engage in SEO, then you’ve taken a big step toward increasing your web traffic, increasing leads and sales, and making your web presence much stronger. SEO services are a powerful force in the marketing world, but there are lots of things to consider once you’ve decided to take that […]
Valentine’s Social Media Marketing Campaign Performance Up 156%
Kicking off the new year, AIS Media sought to capture online buzz for the 10 days leading up to Valentine’s Day. We created a social media campaign using Valentine’s Day marketing stats. Our campaign had an organic reach of over 6,400 impressions, an increase of 156% over the previous period. Social Media Marketing Concept The […]
New Web Design Trends for Driving Business Growth in 2016
Web design. We’re all familiar with the term but the discipline continues to grow, and evolve, and is now ubiquitous with all things. It’s important to dissect web design trends to see their impact. As web design trends have evolved, designers, marketers, and content developers have needed to address not only new technologies but new […]
Social Media Trends
In the world of social media, there is one thing we can most certainly agree upon. Change is consistent. Hundreds of new platforms are being created every year, consumer behavior trends are evolving every day and Facebook users alone like over 4 million posts per minute! Nine out of 10 companies are now active on […]
SEO Guide: The Science Behind Keyword Selection
Last month we discussed keyword mapping. This month we would like to extend that discussion about how keywords are the driving force behind all effective internet searches. How you rank in Google has become critical to your company’s online success. During “The Science Behind Keyword Selection” webinar, an SEO guide for digital marketing professionals, attendees […]
The Key To Maximum ROI: Keyword Mapping
During “The Key To Maximum ROI: Keyword Mapping,” an SEO guide for healthcare marketers webinar, attendees learned what to do beyond selection of keywords and what specifically to do regarding mapping relevant and topical keywords to each landing page for best practices and user experience in order to achieve search-marketing success. Keyword Mapping The webinar focused […]
AIS Media Raises $2,575.00 for Breast Cancer Research
ATLANTA, GEORGIA–October 27, 2015– AIS Media, Inc., announced today that the company raised $2,575.00 for the American Cancer Society’s “Making Strides Against Breast Cancer” campaign. The AIS Media team not only fundraised but also participated in the three-mile walk held this past Saturday, October 24, 2015 in Atlanta’s Centennial Olympic Park. With an initial goal […]
Top 3 SEO PPC Management Strategies to Know
With a successfully operated campaign utilizing proper SEO PPC management strategies, we can ensure we’re reaching the right audience and providing them with the right marketing message. In recent years, search marketing has changed how digital marketing agencies serve their target audience. Now, with pay-per-click and organic search marketing, we can attract highly targeted potential […]
Mobile Search for Medical Marketers
Mobile Search for Medical Marketers With more and more patients searching online before visiting a doctor, medical marketers need to know what mobile search is and how to leverage it. Part 1 of the Attract and Convert Patients webinar series, “Mobile Search for Medical Marketers,” focused on the four key takeaways for mobile search in […]
5 Critical Facts to Know About Google’s New Mobile-Friendly Website Algorithm Update
On April 21, 2015 Mobilegeddon took over. Google’s new mobile-friendly website algorithm will now favor sites in organic search rankings that pass the “mobile-friendly test.” If you notice a sudden decline in website traffic and you’re uncertain if your site is properly optimized, AIS Media’s website performance analysis and report can help. For a limited time, AIS […]
The Shift for Driving Search Marketing Success
In the final webinar of the Transformation 2015 series, we explored “The Shift for Driving Search Marketing Success.” With more and more consumers searching via mobile devices, you need to know what mobile search is and how it impacts your website traffic. Search marketing goals for both B2B and B2C have evolved from increasing search […]
Mobile First Digital Marketing
In part three of our four part webinar series, Transformation2015, we explored “Mobile First Digital Marketing.” There’s been a lot of talk recently about “mobile-first,” and rightfully so. Customers have a longstanding and well-documented love affair with their mobile devices. As customers become more comfortable using mobile, their purchasing behaviors are becoming more fluid. They’re […]
Top 6 Mobile Marketing Strategy Dos and Don’ts
Rising from a small rumbling just a few years ago, mobile marketing has now grown into the latest golden ticket to online marketing success. Mobile devices are now delivering more than 50 percent of the organic search traffic across Google, Yahoo, and Bing – and you can rest assured your competitors are baking mobile marketing […]
Top Digital Marketing Trends
In part one of the four-part webinar series, Transformation2015, the “Top Digital Marketing Trends for 2015,” attendees learned the biggest digital marketing trends, techniques, and technologies driving business performance this year. How well are you preparing to outsmart your competition in 2015? Here are the five key trends. Must-know Digital Marketing Tactics to Outsmart Your […]
New Marketing Automation Rules for 2015
In part four of our six part Digital Marketing Webinar Series our attendees learned how marketing automation brings accountability, energy, and provides a new system for success in 2015. So what is marketing automation? In a nutshell, it’s an integrated system for communicating with and nurturing relationships with prospects. At its best, marketing automation is software […]
The Art and Science of Conversion Optimization
Conversion optimization is the “science and art” of testing to maximize the percentage of website visitors that become customers. But it delivers more than the name implies. In fact, it might more accurately be called “strategic marketing optimization,” because it aligns digital and business strategy to a system of metrics, so decisions can be truly data-driven. […]
New Search Marketing Rules
In part two of this seven part Digital Marketing Webinar Series our attendees learned SEO best practices for search engine optimization in 2015. With more and more consumers searching via mobile devices, you need to know what mobile search is and how it impacts your website traffic. There are three “need to knows” when it […]
New Web Design Rules for 2015
Must Know Web Design Best Practices In part one of the six-part Digital Marketing Webinar Series our attendees learned web design best practices to prepare your company’s website for 2015. You can click through our presentation below! So what’s changing? Practically everything. Websites are evolving from being “nice to haves” to essential lead-nurturing tools. Consumers […]
New Rules, New Story: Plugging Into More Effective Digital PR
Public relations has always played a valuable role in the marketing mix, especially for healthcare organizations. Reputation and patient referrals have traditionally been primary marketing tools for driving appointments and procedures. Now that digital marketing is becoming more prominent, many brands and businesses are shifting their focus to digital PR. With the advent of digital […]
